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Black Enough
ABOUT BLACK ENOUGH
Black Enough is an intimate and poetic web series about what it means to survive in the Black community. The story follows Amaya, an insecure dancer and her kaleidoscope of friends, as she checks off ingredients from her #BlackGirlMagic Potion in order to survive at a predominantly white college. In her attempt to find wholeness and community, her illusive goal costs her pieces of herself that she may not be willing to lose.
WHAT I DID
For this project I served as a Marketing and Digital Strategist. Developed and executed marketing strategies to increases brand awareness and visibility. Designed all digital graphics. Managed social media content and strategy. Designed and managed the Black Enough website using Squarespace. We were able to use these graphics to cast actors/actresses, for our website and last but not least on our crowdfunding website.
1550002726-Feel seen
1550002704-How we see ourselves
2
1550002726-Feel seen
1/4
IMPACT
Crowdfunded $10K for initial production costs. Successful social media and marketing strategies allowed us to cast roles for productions and find sponsors. 10,000+ views on first episode.
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